The Algarve: 5 reasons it’s back on the map - Creative campaign for travel republic
Creative Concept
Online holiday provider Travel Republic wanted to amplify Portugal’s Algarve as a desirable destination, and reinvigorate bookings to the region after a recent downturn. The solution was an editorial piece to be hosted on Travel Republic’s website, with an accompanying shareable graphic. I was responsible for all editorial elements of the campaign.
Excerpts
‘The Algarve’s shoreline is glorious, sun-drenched and hard to resist. But ditching the sun lounger and exploring the coast will reveal a brand new kind of beach culture! Accessible by boat or road-bridge, Faro Island beach is a dramatic sweep of glorious sand. Its best feature, however, lurks beneath; some of the most incredible marine life can be found on the Portuguese coast, perfect for scuba diving and snorkelling fans. Keen surfers should head straight to the panoramic expanse of Praia do Amado. With numerous surf schools offering lessons throughout the year, this popular local haunt is a watersports paradise.’
‘Chances are that your treasured Algarve holiday memories involve ice cream on the beach, hotel buffets and sardines. However, with six Michelin star restaurants and some of the best seafood in Europe, you may find the Algarve has found a new flavour. For a delicious introduction to the fruits of the Atlantic, head straight to a seafood snack bar in Quarteira. Tico Tico is a local favourite, with staff who construct your perfect fish dish from the day’s fresh catch! Fish fiends will also revel in August’s annual Shellfish Festival. Held in Olhã o port, this event draws international merchants and foodies to sample the tastiest seafood on offer, so bring a healthy appetite!’