Food Truck Stories - Instagram Story Series for Lonely Planet

Creative concept

After launching a new Instagram account, Lonely Planet Food, the brand wanted to populate it with dynamic story content, fusing the worlds of travel and food. As a creative solution, I devised the concept of Food Truck Stories, a series of Instagram Story posts (saved as highlights) which showcased interviews I conducted with food truck owners around the world, talking about their travels and the food they serve.