Travel-themed Spotify Playlists for Lonely Planet

Creative Concept

Global travel brand Lonely Planet were looking to elevate their biggest annual campaigns with a form of audio content. I devised the concept of building out the brand’s (sparsely populated) Spotify account, with a range of travel-themed musical playlists, from destination specific collections to thematic, adventure tinged collections. I devised and hand-curated every one of the 80+ playlists, as well as creating the cover art and writing the playlist descriptions. Within six months, the brand had gained over three thousand followers on the account, having started with almost none.

Examples

Berlin - A city for a worldwide rep for cutting-edge, experimental culture, Berlin’s music scene is every bit as quirky and boundary pushing as you’d expect. Strap in.

The Southern US Mixtape - The American South has rhythm running through its very heart - where it leads, the world invariably follows.

Mountain Drives - Swelling, gutsy voices teamed with melodic guitar that will echo from the mountain tops and send you on your way.

Wide Open Spaces - Invigorating guitar riffs and swelling solos - a collection of majestic music for the great outdoors that’ll make you feel alive.

Deep in the Jungle - Wild, untamed beats and tangled rhythms… Get out if you can.

Going Solo - A collection of understated, motivating music and travelling tunes to leave you fully ready to go it alone.